I am the Director of The Space inBetween Ltd and I work freelance for a number of organisations in the UK and Europe. Some of my clients are on a retainer and others prefer a more ad-hoc approach as and when they need my support. I can provide a full CV of current and previous clients, please send me a request email.
I keep my finger on the pulse with social media, technology and cultural shifts in language that affect how we speak to audiences. I am a Member of the Arts Marketing Association, a Board Trustee for Theatre-Rites and I will be mentoring an Arts Emergency Mentee in 2020.
In choosing to work with me, I will devise a bespoke approach based on your requirements. I will also identify opportunities and adapt as the work proceeds, continually evaluating and working towards optimum outcomes. I sometimes team up and work with project partners.
I have a knack for getting niche and unique projects visibility in the noise of social media and celebrity culture. I can manage complex PR stunts (ask me about Polka Patron Amanda Holden), organise photographers and their briefs and collaborate effectively with your marketing team.
Inhouse, I will develop a contacts database especially for your organisation, researching the most relevant journalists, influencers and writers to build relationships with. I dig deep into the ever-changing press and media landscape to optimise responses to your press releases.
I am highly responsive (often my contacts think I work full time for my clients) and I can work to strict timelines with professionalism.
Key skills:
- Strategic PR planning
- PR and publicity (with access to Arts Media Contacts and an extensive, personal PR database including broadcast and influencers)
- Campaign copywriting
- Branding development support
- Internal & partner communications support
- Thought Leadership support
- Influencer strategy and delivery
I am constantly thinking about how arts and culture organisations can use innovative and tested developments in the PR and Marketing industry. Recently I have been researching into the PESO model, how to build stronger relationships between the traditionally separate paid and editorial models, how to use memes to support a PR campaign (yes this is absolutely possible) and how boosting a great editorial post can make good content last longer than a spin cycle.
