What I do and how I do it

I am the Director of The Space inBetween Ltd and I work freelance for a number of organisations in the UK and Europe. Some of my clients are on a retainer and others prefer a more ad-hoc approach as and when they need my support. I can provide a full CV of current and previous clients, please send me a request email.

I keep my finger on the pulse with social media, technology and cultural shifts in language that affect how we speak to audiences. I am a Member of the Arts Marketing Association, a Board Trustee for Theatre-Rites and I will be mentoring an Arts Emergency Mentee in 2020.

In choosing to work with me, I will devise a bespoke approach based on your requirements. I will also identify opportunities and adapt as the work proceeds, continually evaluating and working towards optimum outcomes. I sometimes team up and work with project partners.

I have a knack for getting niche and unique projects visibility in the noise of social media and celebrity culture. I can manage complex PR stunts (ask me about Polka Patron Amanda Holden), organise photographers and their briefs and collaborate effectively with your marketing team.

Inhouse, I will develop a contacts database especially for your organisation, researching the most relevant journalists, influencers and writers to build relationships with. I dig deep into the ever-changing press and media landscape to optimise responses to your press releases.

I am highly responsive (often my contacts think I work full time for my clients) and I can work to strict timelines with professionalism.

Key skills:

  • Strategic PR planning
  • PR and publicity (with access to Arts Media Contacts and an extensive, personal PR database including broadcast)
  • Campaign copywriting
  • Branding development support
  • Internal & partner communications support
  • Thought Leadership support
  • Influencer strategy and delivery

Ways we can work together

I work with clients from two days a month to two days a week. We can work together to assess your needs and find a fee and schedule which suits your organisation and workflow. Read client testimonials on my work here.

Project Contracts: I am happy to work with you to develop a brief, agreement and schedule for a specific project and to a set budget.

Retainers: These are good for the client because it allows for a deeper investment into the work and long-term strategic development. Retainers are good for me as they enable me to plan my work schedules better and be highly responsive, allow time for thinking strategically and also bring in collaborators to support the work through activities like research and data analysis for reporting.