I work with clients from two days a month to two days a week. We can work together to assess your needs and find a fee and schedule which suits your organisation and workflow. Read client testimonials here.
Project Contracts: I am happy to work with you to develop a brief, agreement and schedule for a specific time limited project for a set budget.
Why PR Retainer contracts are beneficial: retainers are a set amount days/fee per month on an ongoing basis. My minimum retainer would be 2 days per month.
I learn about the organisation in depth which means:
- Less time can be spent briefing and managing the work relieving pressure on you
- I make time for constant check ins for discovery
- There is time to develop inspiring new strategies
- I can act as an advocate for the organisation
- I can support thought leadership opportunities and develop relationships within peer networks
- Knowing the organisation well means I am in a good position to respond on your behalf
- The learning curve is sustained, and it is a mutual investment
- Sophisticated messaging can be developed and sustained
I can employ strategic, long term planning and creative thinking which means
- We develop sustainable strategies to benefit the future growth of the business
- I can be more embedded into the team and draw inspiration from different aspects of the business
- I am available on demand for advice and idea development
- I can think and plan well in advance which allows for a creative approach that delivers more
- You receive complimentary ‘thinking time’ and benefit from my relationships with other organisations and wider knowledge
I can focus on developing strong relationships with the right writers, influencers and journalists which means
- This develops trust and awareness in your business and brand over time
- We create a press ‘fan’ base that can be given exclusives to and will regularly feature your work
- Media start to come to me directly with ideas and for anything as they have ‘space’ and know who to approach because they get a timely response
- I can support strategic advertising so that we are aligned with the best media opportunities
I am always available for immediate response to the media and client which means
- Being quick off the ball means you never miss a press opportunity
- The media appreciate reliability and consistency in relationships
- The media think you are a ‘bigger’ organisation than you are which gives you credibility
- You and they get what is needed in a timely manner
I keep healthy, up to date, well researched databases that are client specific which means
- The right messages get to the right media each time
- Messages can be targeted individually, and contacts nurtured
Retainers provide excellent value which means
- You can manage your budgets and PR workflow better
- PR gets better value over time as the learning curve is reduced
Retainers are a win-win for everyone!
