KISS actually means- Keep it short and simple. Something I have noticed when working on press releases, is that when I am given the freedom to write and I keep it punchy, to the point and with a good hook, my press campaign gets more responses. Imagine you are a busy journalist for a moment. … Continue reading K.I.S.S your Press Release
Often, PR’s and Brand Consultants reference BIG names, relating tales of successful and exciting PR stories that got that brand even more customers or web clicks. These make you smile at the time, but when you reflect on this while you are at home making the dinner, you might be left wondering how you can … Continue reading You are not Coca Cola, Apple or Ikea!
When you a growing artist or organisation and you struggle with gaining visibility, it can be a good idea to start your Public Relations (PR) journey earlier on in your processes. What I come across often is a project coming near to conclusion and a PR is asked to sell or promote it in line … Continue reading Laying the Groundwork
I ran a workshop recently for an organisation to train them in PR. What transpired after my detailed and informative workshop was that I had set up the twelve strong team to understand better what to write about PR in their planning strategy. I had also given them the knowledge and skills to be able … Continue reading How to get the most from PR as a client
Last week as my family isolated to protect my son who is vulnerable, I tweeted that I would be working strategically, writing and planning for my clients. This week of closures and cancellations has been painful to watch. Subsequently, all the creatives and freelancers I am connected to have seen their work cancelled – the … Continue reading Love in a time of Corona
Before my natural progression into becoming a PR, I really believed it was all about being a Press Rep. And my perception was that PR was all darling this and darling that… PR to me now is all about Public Relations and that means that I have a connection and conversation with the press, new … Continue reading It’s Public Relations darling…
I get asked this often so it is worth unpicking the disciplines in a simple way. With marketing you are speaking directly to your audiences. Using email newsletters, social media or advertising. You find out where your audiences are, build databases and followers and reach them through marketing directly to them. PR (which is what … Continue reading What’s the difference between PR and Marketing?
The start to a new year is the perfect time to start afresh with a renewed energy and drive. Despite what is going on around us, work has to be done and done well. ‘Messaging‘ is what we do to attract and retain interest in our work and products. Everything we do, write and say … Continue reading New Year with clear messaging
I have thoroughly enjoyed helping my clients to achieve visibility this year. From getting storyteller Jan Blake on the BBC Saturday Live radio show to meeting Tim Berners-Lee – it has been memorable. I have had the pleasure to work with some exceptional leaders and enablers that make working the best thing ever. I have … Continue reading 2019 in Review
PR is changing. There is more noise and information than ever before and we are adapting in our habits of taking in information because of technology and social media. PR techniques have to evolve with these changes, and so too the methods of reaching new and more diverse audiences. Looking at your data, you can … Continue reading Creating a PR microclimate