The brief is everything. Your team are not psychic, so if you have a vision of what you want then its essential to develop a brief. The brief can be a guideline, it gives purpose, integrity and value to the assets and projects you create. With bigger projects, you may want to do a workshop … Continue reading What’s in a Brief?
How inclusive we are can result in attracting and retaining new audiences. If I am new to something and I have been intrigued enough to click your link – I don’t want to feel like I have entered a secret club that is only for those in the know. So even though it sometimes feels … Continue reading Welcoming new audiences
As a freelancer, when I first begin working for a company, I can sometimes be asked to deep dive into building full-scale marketing strategies. In reality, I find it takes some time to understand an organisation, what makes it tick and who their fans and audiences really are. Finding mutually beneficial workflows with strategic goals … Continue reading Thoughts on Strategies
This morning I headed to the Ivy Club for a discussion on communications over coffee and croissants. It is a great opportunity to hear what the leaders in this field are thinking about for their biggest clients. The speakers were Founder of Trust PR Kate Hinton, Head of Corporate Reputation & Purpose at Novelli Eleanor … Continue reading Communications with Purpose
Having been in the company of some new organisations lately, I have discovered that the telling of their brilliant stories through compelling messages and images is often still missing from externally facing channels. It can be easy to get lost in your work and forget you have different audiences who are needy of content and … Continue reading First we ask… What is Your Story?