5 seconds of comms wisdom

What’s the difference between PR and Marketing?

I get asked this often so it is worth unpicking the disciplines in a simple way. With marketing you are speaking directly to your audiences. Using email newsletters, social media or advertising. You find out where your audiences are, build databases and followers and reach them through marketing directly to them. PR (which is what … Continue reading What’s the difference between PR and Marketing?

First we ask… What is Your Story?

Having been in the company of some new organisations lately, I have discovered that the telling of their brilliant stories through compelling messages and images is often still missing from externally facing channels. It can be easy to get lost in your work and forget you have different audiences who are needy of content and … Continue reading First we ask… What is Your Story?