I get asked this often so it is worth unpicking the disciplines in a simple way. With marketing you are speaking directly to your audiences. Using email newsletters, social media or advertising. You find out where your audiences are, build databases and followers and reach them through marketing directly to them. PR (which is what … Continue reading What’s the difference between PR and Marketing?
The start to a new year is the perfect time to start afresh with a renewed energy and drive. Despite what is going on around us, work has to be done and done well. ‘Messaging‘ is what we do to attract and retain interest in our work and products. Everything we do, write and say … Continue reading New Year with clear messaging
I have thoroughly enjoyed helping my clients to achieve visibility this year. From getting storyteller Jan Blake on the BBC Saturday Live radio show to meeting Tim Berners-Lee – it has been memorable. I have had the pleasure to work with some exceptional leaders and enablers that make working the best thing ever. I have … Continue reading 2019 in Review
PR is changing. There is more noise and information than ever before and we are adapting in our habits of taking in information because of technology and social media. PR techniques have to evolve with these changes, and so too the methods of reaching new and more diverse audiences. Looking at your data, you can … Continue reading Creating a PR microclimate
The brief is everything. Your team are not psychic, so if you have a vision of what you want then its essential to develop a brief. The brief can be a guideline, it gives purpose, integrity and value to the assets and projects you create. With bigger projects, you may want to do a workshop … Continue reading What’s in a Brief?
How inclusive we are can result in attracting and retaining new audiences. If I am new to something and I have been intrigued enough to click your link – I don’t want to feel like I have entered a secret club that is only for those in the know. So even though it sometimes feels … Continue reading Welcoming new audiences
As a freelancer, when I first begin working for a company, I can sometimes be asked to deep dive into building full-scale marketing strategies. In reality, I find it takes some time to understand an organisation, what makes it tick and who their fans and audiences really are. Finding mutually beneficial workflows with strategic goals … Continue reading Thoughts on Strategies
This morning I headed to the Ivy Club for a discussion on communications over coffee and croissants. It is a great opportunity to hear what the leaders in this field are thinking about for their biggest clients. The speakers were Founder of Trust PR Kate Hinton, Head of Corporate Reputation & Purpose at Novelli Eleanor … Continue reading Communications with Purpose
Having been in the company of some new organisations lately, I have discovered that the telling of their brilliant stories through compelling messages and images is often still missing from externally facing channels. It can be easy to get lost in your work and forget you have different audiences who are needy of content and … Continue reading First we ask… What is Your Story?