Fired up by Boris Johnson’s speech on Covid-19 yesterday, I felt inspired to write (read vent) about using language in the right way for the right people. When addressing the nation last night Mr Johnson used obtuse and confusing language as well as words like ‘exponential’ which, let’s face it, is not an everyday word … Continue reading A stitch in what?
Give your website visitors a cup of tea and a biscuit when they pop in… Huh? I can hear you say. A good PR tip is to think of everyone that visits your website as a visitor to your house. You are grateful they came and want to leave a good impression. You also want … Continue reading Give your website visitors a cup of tea and a biscuit…
KISS actually means- Keep it short and simple. Something I have noticed when working on press releases, is that when I am given the freedom to write and I keep it punchy, to the point and with a good hook, my press campaign gets more responses. Imagine you are a busy journalist for a moment. … Continue reading K.I.S.S your Press Release
Often, PR’s and Brand Consultants reference BIG names, relating tales of successful and exciting PR stories that got that brand even more customers or web clicks. These make you smile at the time, but when you reflect on this while you are at home making the dinner, you might be left wondering how you can … Continue reading You are not Coca Cola, Apple or Ikea!
When you a growing artist or organisation and you struggle with gaining visibility, it can be a good idea to start your Public Relations (PR) journey earlier on in your processes. What I come across often is a project coming near to conclusion and a PR is asked to sell or promote it in line … Continue reading Laying the Groundwork
I ran a workshop recently for an organisation to train them in PR. What transpired after my detailed and informative workshop was that I had set up the twelve strong team to understand better what to write about PR in their planning strategy. I had also given them the knowledge and skills to be able … Continue reading How to get the most from PR as a client
Last week as my family isolated to protect my son who is vulnerable, I tweeted that I would be working strategically, writing and planning for my clients. This week of closures and cancellations has been painful to watch. Subsequently, all the creatives and freelancers I am connected to have seen their work cancelled – the … Continue reading Love in a time of Corona
Before my natural progression into becoming a PR, I really believed it was all about being a Press Rep. And my perception was that PR was all darling this and darling that… PR to me now is all about Public Relations and that means that I have a connection and conversation with the press, new … Continue reading It’s Public Relations darling…
I get asked this often so it is worth unpicking the disciplines in a simple way. With marketing you are speaking directly to your audiences. Using email newsletters, social media or advertising. You find out where your audiences are, build databases and followers and reach them through marketing directly to them. PR (which is what … Continue reading What’s the difference between PR and Marketing?
The start to a new year is the perfect time to start afresh with a renewed energy and drive. Despite what is going on around us, work has to be done and done well. ‘Messaging‘ is what we do to attract and retain interest in our work and products. Everything we do, write and say … Continue reading New Year with clear messaging