In a press release I never invent or make stuff up. It is a funny thing, but everything I write is a version of a client’s language and writing. Often clients send marketing copy or answer questions that I asked them and I then craft all that into a press release along with facts and … Continue reading Where do the words come from?
PR can be strategic and powerful beyond selling a show or event. I am finding more and more that people are switching onto the value of having a PR on retainer for longer term strategic PR. From supporting announcements to crafting stories out of the places you don’t expect, a good PR can support your … Continue reading Words which are inspiring my work right now? visibility and strategy
As a comms expert, what do I always notice when I am watching a series or a film? It’s the lies that the characters tell or the withholding of key information. It makes me laugh out loud sometimes, when a character has a true best friend but out of character suddenly decides to withhold some … Continue reading Without bad communication, there would no film and TV.
PR is, in its simplest form, putting your all your ducks in a row. It is about organisation, timelines and collating the right information that a press release requires for the type of press targets you are after. But after that comes the craft of writing the right story, knowing what information goes into a … Continue reading PR for ducklings
Fired up by Boris Johnson’s speech on Covid-19 yesterday, I felt inspired to write (read vent) about using language in the right way for the right people. When addressing the nation last night Mr Johnson used obtuse and confusing language as well as words like ‘exponential’ which, let’s face it, is not an everyday word … Continue reading A stitch in what?
Give your website visitors a cup of tea and a biscuit when they pop in… Huh? I can hear you say. A good PR tip is to think of everyone that visits your website as a visitor to your house. You are grateful they came and want to leave a good impression. You also want … Continue reading Give your website visitors a cup of tea and a biscuit…
KISS actually means- Keep it short and simple. Something I have noticed when working on press releases, is that when I am given the freedom to write and I keep it punchy, to the point and with a good hook, my press campaign gets more responses. Imagine you are a busy journalist for a moment. … Continue reading K.I.S.S your Press Release
Often, PR’s and Brand Consultants reference BIG names, relating tales of successful and exciting PR stories that got that brand even more customers or web clicks. These make you smile at the time, but when you reflect on this while you are at home making the dinner, you might be left wondering how you can … Continue reading You are not Coca Cola, Apple or Ikea!
When you a growing artist or organisation and you struggle with gaining visibility, it can be a good idea to start your Public Relations (PR) journey earlier on in your processes. What I come across often is a project coming near to conclusion and a PR is asked to sell or promote it in line … Continue reading Laying the Groundwork
I ran a workshop recently for an organisation to train them in PR. What transpired after my detailed and informative workshop was that I had set up the twelve strong team to understand better what to write about PR in their planning strategy. I had also given them the knowledge and skills to be able … Continue reading How to get the most from PR as a client