Last week as my family isolated to protect my son who is vulnerable, I tweeted that I would be working strategically, writing and planning for my clients. This week of closures and cancellations has been painful to watch. Subsequently, all the creatives and freelancers I am connected to have seen their work cancelled – the … Continue reading Love in a time of Corona
Before my natural progression into becoming a PR, I really believed it was all about being a Press Rep. And my perception was that PR was all darling this and darling that… PR to me now is all about Public Relations and that means that I have a connection and conversation with the press, new … Continue reading It’s Public Relations darling…
I get asked this often so it is worth unpicking the disciplines in a simple way. With marketing you are speaking directly to your audiences. Using email newsletters, social media or advertising. You find out where your audiences are, build databases and followers and reach them through marketing directly to them. PR (which is what … Continue reading What’s the difference between PR and Marketing?
The start to a new year is the perfect time to start afresh with a renewed energy and drive. Despite what is going on around us, work has to be done and done well. ‘Messaging‘ is what we do to attract and retain interest in our work and products. Everything we do, write and say … Continue reading New Year with clear messaging
I have thoroughly enjoyed helping my clients to achieve visibility this year. From getting storyteller Jan Blake on the BBC Saturday Live radio show to meeting Tim Berners-Lee – it has been memorable. I have had the pleasure to work with some exceptional leaders and enablers that make working the best thing ever. I have … Continue reading 2019 in Review
PR is changing. There is more noise and information than ever before and we are adapting in our habits of taking in information because of technology and social media. PR techniques have to evolve with these changes, and so too the methods of reaching new and more diverse audiences. Looking at your data, you can … Continue reading Creating a PR microclimate
The brief is everything. Your team are not psychic, so if you have a vision of what you want then its essential to develop a brief. The brief can be a guideline, it gives purpose, integrity and value to the assets and projects you create. With bigger projects, you may want to do a workshop … Continue reading What’s in a Brief?