Skip to content
Binita Walia

Binita Walia

Building the bridge between you and your audiences through PR.

  • About
    • The PR skills I offer
    • Current Clients
    • People I work with
    • Ways we can work together
    • Workshop for Teams
    • 1-1 Consultation
  • PR tips
  • Testimonials
  • Contact

    Author: commstsib

    Without bad communication, there would no film and TV.

    Feb 12, 2021Feb 12, 2021 by commstsib

    As a comms expert, what do I always notice when I am watching a series or a film? It’s the lies that the characters tell or the withholding of key information. It makes me laugh out loud sometimes, when a character has a true best friend but out of character suddenly decides to withhold some … Continue reading Without bad communication, there would no film and TV.

    Posted in Uncategorized

    PR for ducklings

    Jan 28, 2021Jan 28, 2021 by commstsib

    PR is, in its simplest form, putting your all your ducks in a row. It is about organisation, timelines and collating the right information that a press release requires for the type of press targets you are after. But after that comes the craft of writing the right story, knowing what information goes into a … Continue reading PR for ducklings

    Posted in Uncategorized

    A stitch in what?

    Sep 23, 2020Nov 10, 2020 by commstsib

    Fired up by Boris Johnson’s speech on Covid-19 yesterday, I felt inspired to write (read vent) about using language in the right way for the right people. When addressing the nation last night Mr Johnson used obtuse and confusing language as well as words like ‘exponential’ which, let’s face it, is not an everyday word … Continue reading A stitch in what?

    Posted in Uncategorized

    Give your website visitors a cup of tea and a biscuit…

    Sep 4, 2020Sep 4, 2020 by commstsib

    Give your website visitors a cup of tea and a biscuit when they pop in… Huh? I can hear you say. A good PR tip is to think of everyone that visits your website as a visitor to your house. You are grateful they came and want to leave a good impression. You also want … Continue reading Give your website visitors a cup of tea and a biscuit…

    Posted in Uncategorized

    K.I.S.S your Press Release

    Jul 24, 2020Jul 24, 2020 by commstsib

    KISS actually means- Keep it short and simple. Something I have noticed when working on press releases, is that when I am given the freedom to write and I keep it punchy, to the point and with a good hook, my press campaign gets more responses. Imagine you are a busy journalist for a moment. … Continue reading K.I.S.S your Press Release

    Posted in Uncategorized

    You are not Coca Cola, Apple or Ikea!

    Jul 3, 2020Jul 5, 2020 by commstsib

    Often, PR’s and Brand Consultants reference BIG names, relating tales of successful and exciting PR stories that got that brand even more customers or web clicks. These make you smile at the time, but when you reflect on this while you are at home making the dinner, you might be left wondering how you can … Continue reading You are not Coca Cola, Apple or Ikea!

    Posted in Uncategorized

    Laying the Groundwork

    May 31, 2020May 31, 2020 by commstsib

    When you a growing artist or organisation and you struggle with gaining visibility, it can be a good idea to start your Public Relations (PR) journey earlier on in your processes.  What I come across often is a project coming near to conclusion and a PR is asked to sell or promote it in line … Continue reading Laying the Groundwork

    Posted in Uncategorized

    How to get the most from PR as a client

    May 1, 2020May 1, 2020 by commstsib

    I ran a workshop recently for an organisation to train them in PR. What transpired after my detailed and informative workshop was that I had set up the twelve strong team to understand better what to write about PR in their planning strategy. I had also given them the knowledge and skills to be able … Continue reading How to get the most from PR as a client

    Posted in Uncategorized

    Love in a time of Corona

    Mar 19, 2020 by commstsib

    Last week as my family isolated to protect my son who is vulnerable, I tweeted that I would be working strategically, writing and planning for my clients. This week of closures and cancellations has been painful to watch. Subsequently, all the creatives and freelancers I am connected to have seen their work cancelled – the … Continue reading Love in a time of Corona

    Posted in Uncategorized

    It’s Public Relations darling…

    Feb 26, 2020Mar 22, 2020 by commstsib

    Before my natural progression into becoming a PR, I really believed it was all about being a Press Rep. And my perception was that PR was all darling this and darling that… PR to me now is all about Public Relations and that means that I have a connection and conversation with the press, new … Continue reading It’s Public Relations darling…

    Posted in Uncategorized

    Posts navigation

    Older Posts

    WordPress.com.

    Binita Walia
    WordPress.com.
    Cancel

     
    Loading Comments...
    Comment
      ×